WASHINGTON ÷ One day after a federal appeals panel ruled that saying the Pledge of Allegiance in public schools is unconstitutional, the Justice Department announced it will seek a rehearing. The judge who wrote the opinion put the ruling on hold. Attorney General John Ashcroft said Thursday that his department will request a full hearing by the 9th U.S. Circuit Court of Appeals in an attempt to overturn the 2-1 ruling. The ruling from California applied to nine Western states.

PLEASE VOTE NOW: http://www.usatoday.com/news/nation/2002/06/27/pledge-hold.htm

Making A Plan

Now that we have learned the basic principles of self-branding, we need to begin
making our plan on how we can implement it in our lives. Contrary to what you
might think, this is no easy task. Ask any professional marketer how long it
takes to build a brand. Any experienced marketer will tell you that it takes
a lifetime. In fact, we have already started to build our brand, but have we
started marketing it?

Sample Goal: Given the market conditions, our goal is going
to be to move ourselves out of the "I'm working here because nothing
else is available"
and into the "This is the opportunity
I've dreamed of"

Now that we have identified our goal, we then must determine what factors will
indicate that we have achieved our goal. Think for a moment about how
you will know that you have achieved your goal. Now that we have our
goal and we know how to measure it, we need to begin with a few basic attributes
to articulate and execute our plan.

  1. Who is our market?
  2. What are we selling?
  3. When will we sell it?
  4. Where will we advertise?
  5. How will we differentiate our product?

Today's Exercise:
Think about who you should be targeting with your message.

Next Topic? Identifying our market.